Letter to Kimberly Clark dated 9/5/06

Here is my first attempt at expressing gratitude for those things that make our lives easier: Submitted by way of the Huggies website

Dear Kimberly Clark Corporation
Almost ten months ago I embarked on the greatest adventure of my life. All things social, financial, and personal were ever transformed when a 8lb 9 oz bundle of joy arrived to my wife and I.

No amount of preparation could have prepared me for the changes that took place. I mean you can study the mechanics of diaper changing, and watch other people do it until you feel relatively confident, but until you are forced to change a noxious diaper in a sleep deprived state at 2:00 in the morning do you find what preparation really means.

After our baby was born, I remember walking down the aisle of the grocery store amazed at the variety and scope of baby products. Pre-parenthood, the baby aisle was almost nonexistent to me. Now, not a shopping trip goes by that I don't pass by the stacks of toys, diapers and wipes, that now represent a not insignificant expenditure and mourn my now much leaner checking account.

Shortly after our baby was born I remember thinking to myself that I would be able to save a substantial amount if I were willing to ignore the numerous television commercials, and media hype and purchase the generic diapers. How much difference could there really be? Poo is Poo, and Diapers are Diapers...... Right?

In a fit of desperation caused by no less then three almost ruined outfits I broke down and purchased your product. Much to my surprise, your product was not only more expensive, but also far superior to the cheaper generic versions. In a pinch I have even been known to purchase a pack or two of your competitors product (you know the one that starts with P, and rhymes with Hampers) each time I have found that your product is superior.

Huggies, I just wanted you to know that despite my no longer being able to afford the coolest gadgets, and going out with my former frequency due to my increased diaper expenditures. I hold no ill will at opportunity lost for I have a charming son, and a much reduced risk of waking up to find a brown surprise running down his leg at 4:00 in the morning.

That is surely worth the extra cost.

Thanks for the quality.

Sincerely yours

Joe Tibbs
http://averagejoe2004.blogspot.com/

P.S.
Although I am already a customer, any coupons and/or free product that you would care to send to me would be greatly appreciated. With US/Asian trade relations progressing as they are, it may soon become more efficient to purchase new clothes to replace the ruined ones than it is to buy premium diapers. Every little bit helps to retain loyal customers.

Gratitude for life saving products

Have you noticed how many items you have that make your life easier? Do the makers of these items ever hear how pleased you are that their product makes your life easier? I would imagine that, generally speaking, most correspondence from customers involves complaints, rather than kudos. I've decided that I'm not going to be like that. Everyone needs a little recognition, and a little thanks. So for the next few months I have decided that I am going to write letters to companies expressing my gratitude for their product. Since I am a firm believer that when someone says thank you you should always say "your welcome" I am going to keep a record of who I wrote letters to, and whatever responses that I get from them. Most of the letters I will write will be by whim, and will have no methodology as to who I am writing or why. I will just have noticed that I used a product, that made my life a bit better, and will get the urge to say thanks.

Thanks for the housepaint, thanks for the quality diapers. Thanks for the efficient nature by which your product dispatches yellowjackets.

Sometimes the most inconsequential things can provide the greatest impact.